San Diego Tourism Trends: What Visitors are Loving in 2024

San Diego, with its miles of stunning coastline, vibrant food scene, and rich cultural heritage, has long been a favored destination for tourists. As we move through 2024, however, the city’s tourism sector is witnessing some exciting trends. Here’s what visitors are loving in San Diego this year.

Sustainable Tourism

Sustainability is no longer just a buzzword; it has evolved into a significant movement shaping the global tourism industry. In 2024, more visitors are looking to travel sustainably, and San Diego is rising to the occasion. From eco-friendly hotels and green tours to farm-to-table dining experiences, the city is offering a plethora of options for those seeking to minimize their carbon footprint while maximizing their enjoyment.

Wellness Retreats

As the pandemic has highlighted the importance of mental and physical health, wellness tourism has witnessed a massive surge. San Diego, with its stunning landscapes and soothing ocean views, is the perfect setting for wellness retreats. Yoga sessions on the beach, wellness spas, hiking in the vast natural parks, and wellness-focused hotels are proving popular with tourists seeking rejuvenation and relaxation.

Outdoor Adventures

With its favorable climate and diverse natural landscapes, San Diego is an outdoor enthusiast’s paradise. In 2024, tourists are loving the variety of outdoor adventures available. From surfing and kayaking to hiking and bird-watching, the city offers an abundance of activities for those eager to explore the great outdoors.

Culinary Tourism

San Diego’s burgeoning food scene is another significant draw. Culinary tourism is trending in 2024, with visitors eager to taste the city’s unique flavors and innovative cuisines. Whether it’s authentic Mexican food, fresh seafood, or the craft beer scene, San Diego’s culinary offerings are delighting foodies from around the world.


The pandemic has brought about a rise in micro-escapes – short, local trips that offer a change of scenery without the need for extended travel. Visitors are taking advantage of San Diego’s diverse neighborhoods and nearby natural wonders for day trips and weekend getaways.

Digital Detox Trips

In our hyper-connected world, digital detox trips are becoming increasingly popular. Visitors are looking for opportunities to disconnect from their devices and reconnect with nature. San Diego’s secluded beaches, tranquil parks, and serene hiking trails offer the perfect escape for those looking to unplug.

Local Cultural Experiences

There’s a growing trend among tourists to seek out authentic local experiences. Visitors in San Diego are exploring local markets, attending neighborhood festivals, and participating in local traditions. This allows tourists to gain a deeper understanding of the city’s rich cultural fabric and enhance their travel experience.

The Rise of Solo Travel

More people are embracing the freedom and self-discovery that comes with solo travel. San Diego, with its friendly locals and safe environment, is attracting solo travelers looking to embark on their own personal adventures.

Final Thoughts

San Diego continues to be a vibrant, exciting destination for tourists in 2024, thanks to its natural beauty, rich culture, and innovative tourism trends. By focusing on sustainability, wellness, local experiences, and diverse offerings, the city is catering to the evolving preferences of modern travelers. As we move forward, these trends are likely to continue shaping the future of tourism in San Diego, enhancing the city’s reputation as a must-visit destination on the global tourism map.